LOVELY TO MEET YOU
QUALITY, LUXURY, COMFORT & FEMININE
With a great love for fashion, Gigi, along with her daughters Coco and Bibi, started their own label in 2020: My Lovely Favourites. A family business that brings together the strengths and insights of three generations of women.
With love and passion for clothing made with care and craftsmanship, beautiful colors, cuddly fabrics, high-quality materials, and comfortable luxury through a perfect fit, we collect a collection of our favourite items.
From the moment you put on an item from My Lovely Favourites it transforms into your favourite garment. The quality, fit and design together form a recipe to fall in love with.
Leave a smile wherever you go
Our brand started in one of the craziest years, in 2020. We thought about how we could still put a smile on people's faces behind all the masks. That's how we came up with the lovely messages on the back of our sweaters. Now it's not just our customers enjoying the comfortable soft items, but also them leaving kind words behind for the people around them.
Where it all started
The experience with clothing and the insight into what today's women want comes from the years of working in our boutique, Gigi TOF! Kralingen. We founded the store in 2014, and since then we've built a trustful customer base that gives us the opportunity to grow and experiment. It also serves as a pilotstore, where we can discover what is in demand with our customers. If you want to try our Lovely Favourites in real time, we invite you to come visit our store.
Three generations of women
Love for fashion runs through this family's veins. It all started with Netty, Gigi's mother, and Coco's and Bibi's grandmother. She is a true fashion icon and has always been way ahead of her time. By making her own clothing pieces and having the courage to make big fashion statements, she passes the baton to the next generation of women.
CREATIVE DIRECTOR | MOTHER
As a creative director I design all my favourite items with the experience I have for many years, purchasing and selling fashion to woman. I've put all the desires I know woman have into our collection. My great love for beautiful fabrics provides the inspiration for new designs. As a single hardworking mother, my daughters have always been involved in what I do. Being able to do this with them now is a dream come true.
CREATIVE MARKETING & GRAPHIC DESIGN | 1ST DAUGHTER
As a creative marketeer, I am always looking for new ways to grow our business and make it speak to our customers. I love finding the sweet spot between putting our designs out there and listening to our audience about what they need. My love for fashion has been a great inspiration throughout my creative development. Building this brand, with our passion behind it, makes me very proud of our strong family connection and partnership.
FASHION COMMUNICATION | 2nd daughter
My experience with fashion has emerged from my grandma, mother and my graduate degree as a retail manager. A label with my family is a dream come true. My knowledge of fashion, promoting and tailoring comes to life in My Lovely Favourites. That’s why I love to share our products and the story behind it with our customers and the rest of the world. And I do so with great passion.